# Website Project Brief

## 1. Business

- Business name:
- Main contact:
- What does the business sell or provide?
- What is the single most important result this website must create?

## 2. Audience

- Who is the primary customer?
- What problem are they trying to solve?
- What should they understand, feel, or do after visiting?

## 3. Scope

- Required pages:
- Required features:
- Existing website or domain:
- Launch deadline and reason:

## 4. Content and Brand

- Who supplies the written copy?
- Who supplies the images or video?
- Are the logo, colours, and fonts approved?
- Which websites show the preferred direction, and why?

## 5. Success

- Primary call to action:
- How will success be measured after launch?
- Who will maintain the website?